A lot was happening on University Avenue. The LIST had ads for the Book Gallery at 6 E. University and Goerings Book Center at 1310. The Hogtown Granary Food Co-op, "the South's Leading Co-op since 1974," was at 804. There was also the first ad I had seen for Hyde & Zeke's Record Exchange which was at 919 W. University then.
The ads in the Winter '79 issue of the LIST's Florida Pages #5 alerted us that the Hogtown Granary had a new address at 1124 W. University. I bought my Champion juicer there and it's still going strong 30 years later. Amazing.
Bellevue Gardens Organic Farms in Archer had an ad in that issue, and so did Jamie Londono for his Lecanto Tofu Shop. Amelia's Books at 12 NW 8th Street introduced books for, by, and about women. At the same time Alma Rose gave us Sophia's, a "creative self-development center for women."
Some of the chiropractic physicians with ads in that issue were Zindani Tilchin, Randall Roffe, Bruce Rappaport, Lewis Arrandt, and Steve Schargel.
Birthplace, an alternative birthing center, was at 635 NE First Street. Dr. Joel Friedman had his holistic medical practice upstairs, and though we all wished him well when he moved to Hawaii, he left a void in the healing community that I've never quite gotten over.
The McConnell family owned Sunflower Health Foods, then at 7 W. University. The Gainesville Artisan's Guild was up and running at 806 W. University, a new showcase for talented local artists. Festival Signs was located in the rear of 19 SE 2nd Place. We also had the Soma Institute, founded by Bill Williams and Ellen Gregory, featuring neuromuscular integration.
It didn't take me too long to realize that the LIST 's ads were a directory of all things alternative and they became my roadmap to explore the intriguing counterculture. Something was stirring inside me as I kept thinking there ought to be a new age directory. Little did I know...